Event Strategy · Design · Production

Where events become lasting memories.

HeXMood is a modern event company built around mood, experience and memory — for brands that want to create more than just events.

Start a conversationExplore our directions
Our Six DirectionsView all details
01Concerts & Festivals
02Conferences & Forums
03Exhibitions & Launches
04Corporate Events
05Brand Events
06Award Ceremonies & Galas
Who We Are

Strategy. Atmosphere. Execution. One experience.

HeXMood designs and organises events where atmosphere, content, people, visual style and emotion work together. We turn business goals into audience engagement and brand experience — creating clear value for guests, companies, partners and sponsors.

Mood-LedEvery event has its own emotional signature.
B2B-ReadyBuilt around business goals and partner expectations.
Experience-FirstGuests remember the feeling, not only the format.
The HEX Concept

Six directions. One standard.

Focused expertise across six event formats, connected by one creative and production standard.

01

Concerts & Festivals

Live experiences designed around scale, energy and audience connection.

02

Conferences & Forums

Structured business environments that turn content into meaningful engagement.

03

Exhibitions & Launches

Spaces and moments that make products, ideas and brands visible.

04

Corporate Events

Purposeful internal experiences that strengthen culture and connection.

05

Brand Events

Immersive activations that translate brand strategy into audience experience.

06

Award Ceremonies & Galas

Premium formats where recognition, storytelling and atmosphere meet.

HEXSix formats.
One standard.
Why HeXMood

One vision. From business objective to guest experience.

01

One Strategic Thread

Strategy, concept, atmosphere, visual identity and delivery are developed as one connected system.

Client Value Fewer gaps between idea, design and delivery.
02

Business Before Production

We begin with the objective, audience and desired brand impact — before choosing the format or production solution.

Client Value Decisions stay tied to audience and business impact.
03

One Accountable Team

One team connects creative, commercial, technical and operational work — reducing delays and fragmented decisions.

Client Value One accountable owner across creative and execution.
04

Value for Every Stakeholder

The experience is shaped to engage guests while creating clear value for the brand, partners and sponsors.

Client Value One experience works for guests, brand and partners.
End-to-End — by Design

From first idea to final delivery.

An eight-step system. One team owns the complete path — from business objective and concept to event identity, sponsors, production and delivery.

01

Strategy & Experience

  1. 01
    Business Goal & Brief

    Objective, audience, occasion and desired outcome.

  2. 02
    Concept & Experience Strategy

    Core idea, format, narrative and audience logic.

  3. 03
    Atmosphere & Guest Journey

    Emotion, flow and every meaningful touchpoint.

02

Identity & Commercial

  1. 04
    Event Identity & Visual System

    Key visual, space and stage direction, digital and printed materials.

  2. 05
    Sponsorship & Commercial Materials

    Partner decks, packages, estimates and negotiation tools.

  3. 06
    Partners, Sponsors & Negotiations

    Outreach, meetings, alignment and agreements.

03

Production & Delivery

  1. 07
    Planning, Budget & Production

    Timeline, vendors, logistics, technical and operational delivery.

  2. 08
    Delivery & Post-Event Review

    On-site control, stakeholder care and post-event learning.

One team. One system. Full ownership.Visual quality is not decoration — it is part of the event strategy.
Who Crafts the Mood

Three disciplines. One event system.

Edgar Umrikyan
Strategy

Edgar Umrikyan

Founder / Event Strategy & Business Development

Combines an engineering mindset with experience in operations, business development, marketing and management to connect business goals, concept and project direction.

  • Event Strategy
  • Concept Development
  • Business Planning
  • Sponsors & Partnerships
Professional Profile Strategy, planning and business development across all event formats.
Andranik Grigoryan
Production

Andranik Grigoryan

Event Coordinator / Production

Transforms the approved concept into a practical production plan, coordinating teams, contractors and on-site delivery.

  • Team Coordination
  • Contractors
  • Production Support
  • On-Site Control
Professional Profile Production coordination, contractors and on-site delivery. Selected project experience: Pepsi, ACBA, Max Power, Solara.
Gevorg Baghdasaryan
Visual Identity

Gevorg Baghdasaryan

Lead Designer / Visual Identity

Develops the creative and visual language of each event — from the central concept and identity to campaign materials and audience-facing touchpoints.

  • Creative Direction
  • Event Branding
  • Campaign Materials
  • Visual Atmosphere
Professional Profile Event identity, visual direction and campaign materials. Selected project experience: Time, Pandora, Tous, Vollmond, Violet, Domus, Duson, Hayasa Hotel.
Start a Conversation

Let’s build the experience people remember.

Share your objective, audience and timeline. We will help shape the concept, identity and complete path to event day.

info@hexmood.com+374 91 983 728
Every memorable event begins with a clear objective.