01
One Strategic Thread
Strategy, concept, atmosphere, visual identity and delivery are developed as one connected system.
Client Value Fewer gaps between idea, design and delivery.
Coming Soon
Where events become lasting memories.
HeXMood is a modern event company built around mood, experience and memory — for brands that want to create more than just events.
Who We Are
Strategy. Atmosphere. Execution. One experience.
HeXMood designs and organises events where atmosphere, content, people, visual style and emotion work together. We turn business goals into audience engagement and brand experience — creating clear value for guests, companies, partners and sponsors.
Mood-LedEvery event has its own emotional signature.
B2B-ReadyBuilt around business goals and partner expectations.
Experience-FirstGuests remember the feeling, not only the format.
The HEX Concept
Six directions. One standard.
Focused expertise across six event formats, connected by one creative and production standard.
01
Concerts & Festivals
Live experiences designed around scale, energy and audience connection.
02
Conferences & Forums
Structured business environments that turn content into meaningful engagement.
03
Exhibitions & Launches
Spaces and moments that make products, ideas and brands visible.
04
Corporate Events
Purposeful internal experiences that strengthen culture and connection.
05
Brand Events
Immersive activations that translate brand strategy into audience experience.
06
Award Ceremonies & Galas
Premium formats where recognition, storytelling and atmosphere meet.
HEXSix formats.One standard.
Why HeXMood
One vision. From business objective to guest experience.
02
Business Before Production
We begin with the objective, audience and desired brand impact — before choosing the format or production solution.
Client Value Decisions stay tied to audience and business impact.
03
One Accountable Team
One team connects creative, commercial, technical and operational work — reducing delays and fragmented decisions.
Client Value One accountable owner across creative and execution.
04
Value for Every Stakeholder
The experience is shaped to engage guests while creating clear value for the brand, partners and sponsors.
Client Value One experience works for guests, brand and partners.
End-to-End — by Design
From first idea to final delivery.
One team owns the complete path — from business objective and concept to event identity, sponsors, production and delivery.
01
Strategy & Experience
- 01Business Goal & Brief
Objective, audience, occasion and desired outcome.
- 02Concept & Experience Strategy
Core idea, format, narrative and audience logic.
- 03Atmosphere & Guest Journey
Emotion, flow and every meaningful touchpoint.
02
Identity & Commercial
- 04Event Identity & Visual System
Key visual, space and stage direction, digital and printed materials.
- 05Sponsorship & Commercial Materials
Partner decks, packages, estimates and negotiation tools.
- 06Partners, Sponsors & Negotiations
Outreach, meetings, alignment and agreements.
03
Production & Delivery
- 07Planning, Budget & Production
Timeline, vendors, logistics, technical and operational delivery.
- 08Delivery & Post-Event Review
On-site control, stakeholder care and post-event learning.
One team. One system. Full ownership.Visual quality is not decoration — it is part of the event strategy.
Who Crafts the Mood
Three disciplines. One event system.
Strategy
Edgar Umrikyan
Founder / Event Strategy & Business Development
Combines an engineering mindset with experience in operations, business development, marketing and management to connect business goals, concept and project direction.
- Event Strategy
- Concept Development
- Business Planning
- Sponsors & Partnerships
Production
Andranik Grigoryan
Event Coordinator / Production
Transforms the approved concept into a practical production plan, coordinating teams, contractors and on-site delivery.
- Team Coordination
- Contractors
- Production Support
- On-Site Control
Selected Experience Pepsi, ACBA, Max Power, Solara
Visual Identity
Gevorg Baghdasaryan
Lead Designer / Visual Identity
Develops the creative and visual language of each event — from the central concept and identity to campaign materials and audience-facing touchpoints.
- Creative Direction
- Event Branding
- Campaign Materials
- Visual Atmosphere
Selected Experience Time, Pandora, Tous, Vollmond, Violet, Domus, Duson, Hayasa Hotel
Start a Conversation
Let’s build the experience people remember.
Share your objective, audience and timeline. We will help shape the concept, identity and complete path to event day.
HeXMood is currently preparing for launch.